A coffee by any other name would taste like coffee.

Guess where I am?! Haha yup Starbucks...many people (OK, one person) asked me why I haven't blogged about the logo change, well here I am doing just that...because I like to answer my reader(s).

From...


To...


So different huh?

At first I was afraid, I was petrified...how dare they change the logo?! More to the point, Why? What was wrong with the old one? I, of course, did what any one else would do in this moment of uncertainty, this moment of chaos and lack of meaning...I turned to google.

I read a few pages, wow it's got some people hot under the collar. The basis of it, I believe to be, Starbucks wants to be known for it's whole array of products, not just coffee, the last logo had the words "Starbucks Coffee" in it and therefore it, obviously, had to go. Unwanted, tossed out, dead. Now from someone who is known for being a bit of a drama queen...I think Starbucks (do you mind if I call you that?) needs to chill out a little...a rose by any other name would smell as sweet and I guess a coffee is the same right?

I'm a sucker for branding, whack it in a nice box and I'll probably buy it. I like change, I live for it, but come on, this is slightly un-necessary. I was disappointed by the Christmas cups, the new bright green cup holders are equally disappointing...lime green does not cry sophistication, it cries look at me I, erm, I like green (?!)...don't get me started on the new (vile) lollipop cake stick things. Starbucks you are on thin ice...you have been warned.

Oh...and another thing, you going to replace all the china mugs I have at home? They now have the wrong logo on and I feel a little bit like I'm sporting a Walkman when everyone knows it's so last decade...I feel judged.

- Posted (with love) from my gorgeous iPad.