I think I've already revealed my minor obsession for Vitamin Water - If I've not got a Starbucks in hand, the chances are there's a Vitamin Water not too far away.
What can I say? I'm a complete sucker for marketing. For me the bag you get handed when you make a purchase is just as important as it's contents, an ipod wouldn't be half as sexy without it's sleek packaging and the bottle a fragrance comes in is much much much more.
I should know better, I'm a Buyer, I know the truth behind costs and the inflated prices the punter pays...I'm an insider of the big commercial machine but I still pay up.
My Vitamin Water love has grown to a new level this past week. Last Wednesday I was walking to my office on Baker Street, looking around (as everyone should do on busy main roads)...I clocked it, the white packaging of my fav, La Vitamin Water. Sucked in I purchased a XXX Triple Berry! Just a treat! Lovin' the Flavour, I tweeted "I heart Vitamin Water XXX" - The Vitamin Water fairies or who ever it is tweeted back "...and it loves you". The bond was formed.
Today I was having a bit of a dip in the afternoon and so I sneaked next door to grab another bottle, well what do ya know...a Vitamin Water promotion stall thing with girls offering tasters (no need I've tried them all) I smiled, walked past them and bought a bottle. As I was leaving they stopped me "Triple Berry - good choice!"...Cut the crap! They then handed me a fabric bag (thus turning me into a bill-board), a free bottle of whatever flavour I wanted (I went for Revive) AND an eye mask"!?
£1.80 well spent - Vitamin Water I salute you!
What can I say? I'm a complete sucker for marketing. For me the bag you get handed when you make a purchase is just as important as it's contents, an ipod wouldn't be half as sexy without it's sleek packaging and the bottle a fragrance comes in is much much much more.
I should know better, I'm a Buyer, I know the truth behind costs and the inflated prices the punter pays...I'm an insider of the big commercial machine but I still pay up.
My Vitamin Water love has grown to a new level this past week. Last Wednesday I was walking to my office on Baker Street, looking around (as everyone should do on busy main roads)...I clocked it, the white packaging of my fav, La Vitamin Water. Sucked in I purchased a XXX Triple Berry! Just a treat! Lovin' the Flavour, I tweeted "I heart Vitamin Water XXX" - The Vitamin Water fairies or who ever it is tweeted back "...and it loves you". The bond was formed.
Today I was having a bit of a dip in the afternoon and so I sneaked next door to grab another bottle, well what do ya know...a Vitamin Water promotion stall thing with girls offering tasters (no need I've tried them all) I smiled, walked past them and bought a bottle. As I was leaving they stopped me "Triple Berry - good choice!"...Cut the crap! They then handed me a fabric bag (thus turning me into a bill-board), a free bottle of whatever flavour I wanted (I went for Revive) AND an eye mask"!?
£1.80 well spent - Vitamin Water I salute you!
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